Bookshelf: 5 Bestsellers in Fall According to The New York Times

“Geniuses and outsiders: why is it all for some and nothing for others?” Malcolm Gladwell

About why life is favorable to some and so unfair to others.

There is a typical story in which, as a rule, all stories about extremely successful people fit. In such a story, everything revolves around the intelligence and ambition of those who have succeeded in life. However, Gladwell argues that everyone has their own path to success in life, and if we want to understand how people achieve their dreams, it is worthwhile to study their environment in more detail. First of all, you need to concentrate on family, place of birth, or even date of birth. Revealing his logic to the examples available, Gladwell reveals to us a fascinating and provocative plan for how to get the most out of human potential.

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“Think Slow … Decide Fast” Daniel Kahneman

In his bestseller, journalist and Nobel laureate in economics explains the theory of two systems responsible for our thinking. System 1 is fast, intuitive, and emotional, while System 2 is slower, more deliberate, and logical. The impact of extreme overconfidence on corporate strategy, the difficulty in predicting what will bring us happiness in the future, the role of our consciousness in making choices – all this is impossible to understand without understanding how the two systems affect our perception of the world and decision-making.

By capturing the reader with a discussion of how our thinking proceeds, Kahneman sheds light on when to be guided by intuition, and when it is better not to. The author discusses what guides us in making decisions, whether in business or personal life, and suggests making sure that sometimes for the best result it is worth thinking slowly.

“Elon Musk. Tesla, SpaceX and the road to the future” Ashley Vance

Ashley Vance’s book is an insider’s first look at the extraordinary life of Silicon Valley’s most daring entrepreneur. The journalist describes Musk’s life, from his difficult childhood in South Africa to his ascent to the top of the business. Vance spent over thirty hours with Musk and interviewed three hundred people to detail the business giant’s activities at the companies that have changed the world today: PayPal, SpaceX, Tesla, and Solar City.

Based on the history of Musk, Vance explores one of the most pressing questions of our time: can the nation of inventors, which has occupied the leading position in the world over the past century, survive in an era of fierce global competition? According to the author, Musk is one of the most unusual and outstanding figures in the history of modern business – a fusion of such legendary inventors and businessmen as Thomas Edison, Henry Ford, Howard Hughes, and Steve Jobs. More than any other entrepreneur, Musk has dedicated his energies and vast fortunes to creating the future dreamed of by the pillars of the golden age of science fiction.

“The Power of Habit” Charles Duhigg

In The Power of Habit, Pulitzer Prize-winning Times Business columnist Charles Duhigg takes us into an exciting land of scientific discoveries that explain why we form habits and how we get rid of them. By distilling a wealth of information into engaging storytelling that takes us into the Procter & Gamble boardrooms and the NFL sidelines, Duhigg opens up new insights into human nature and unlocks its potential. Basically, The Power of Habit sheds light on a reassuring fact: The key to exercising regularly, losing weight, becoming more productive, and achieving success is understanding how our habits work with you. As Duhigg shows, by using this new science we can transform our business, society, and life.

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“Freakonomics” Stephen Levitt and Stephen Dubner

Which is more dangerous: a gun or a pool? What do schoolteachers and sumo wrestlers have in common? How important are parents really?

Not like the typical questions that economists ask. But Stephen Levitt is not your typical economist. He explores the mysteries of everyday life – from adultery and crime to parenting and sports – and draws conclusions that turn accepted dogma upside down.

Freakonomics is a pioneering collaboration between Levitt and writer and journalist Stephen Dubner. Their mission is to investigate the inner workings of a heroin gang, uncover the truth about real estate agents, uncover the secrets of the Ku Klux Klan, and much more. The authors argue that economics is the study of incentives – how people get what they want or need, especially when others want the same.

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